Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here

Shiseido to move to plant-based plastics

On March 9, 2009, Shiseido, received the Eco-First certification from Japanese Minister of the Environment Tetsuo Saito. The Japanese cosmetics maker is the first company in the beauty industry to be certified under the program initiated by the Ministry of the Environment in April 2008.

Companies participating in the Eco-First Program must commit themselves on environmental protection initiatives. Then, they are permitted to use the Eco-First Mark in publications and advertising.

Presenting its Eco-First commitment, Shiseido President Shinzo Maeda, detailed the company’s environmental protection targets featuring initiatives to prevent global warming, to promote waste recycling, to reduce the use of containers and packaging, etc.

Shinzo Maeda said the company will work to reduce CO2 emissions from business activities in an effort to realize a low-carbon society with the aim to reduce CO2 emissions by 15% by fiscal 2010 (per unit production compared with fiscal 1990) in Japanese factories and by 10% in overseas factories.

Shiseido will also reduce CO2 emissions derived from products by actively utilizing carbon-neutral plant-based materials as raw materials for products.

Concerning polyethylene plastic, which is the primary material used in containers, Shiseido says it will work with material manufacturers to move to plant-based plasticsin an effort to conserve the planet’s limited petroleum resources”. This process will be implemented in fiscal year 2011, in parallel “with the start of mass production of plant-based plastics”.

Shiseido aims at substituting at least 50% of the volume of plastic currently being used (approximately 2,000 tons in the domestic cosmetics business) by fiscal year 2020.

See online :

Vincent Gallon

© 2009 - Premium Beauty News -
latest news
MakeUp in newYork hosted more than 3800 visitors, with a growth of 12% of international guests.

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, Canada, (...)

read more
job opportunities
Experts’ views
100% natural and biodegradable film former offers enhanced sun care protection

Brittany Pease
100% natural and biodegradable film former offers enhanced sun care protection

LexFilm Sun Natural MB is a multidimensional film-forming polymer which imparts superior water-resistance to sunscreens in comparison to leading synthetic polymers. This latest innovation addresses consumers’ demand for natural ecofriendly ingredients, while supporting brands in their new product development goals as they navigate (...)

read more


We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies