Paris-based Annick Goutal Parfums and Beauté Prestige International (BPI), the US arm of Shiseido’s fragrance division, have entered into a multi-year agreement for the marketing and distribution of Annick Goutal’s scents and skincare products.
The US market has always been Annick Goutal’s first export market, with a very selective distribution. The brand is currently carried in several prestige-level department stores in the US, including Barney’s, Bergdorf Goodman, Bloomingdale’s, Neiman Marcus, Nordstrom and Saks Fifth Avenue. “BPI’s proven strategy of growing distinctive, high-end fragrance brands in limited distribution channels seems a natural fit for Annick Goutal Parfums, and we are well-positioned to maximize the brand’s significant potential in the US market,” says Nicholas Munafo, President of Beaute Prestige International USA.
The new distribution agreement will be effective as of July 1st, 2010. Financial terms of the agreement were not disclosed.