Premium beauty News - Eventually, the current crisis may have a positive impact on innovation, in particular in the samples and promotional items industry. Ludovic Anceau [1], you are directly concerned by this evolution, how do you explain it?
Ludovic Anceau - As far as promotional items are concerned, it is clear that consumers buying expensive products in a beauty shop are expecting to receive gifts such as unit dose items, for instance, which are increasingly considered as interesting gifts rather than as a cheap imported gadgets.
Regarding samples, they perfectly fulfil their function, which is to help people to try a product, before buying it, or to help to recruit new consumers by offering additional opportunities to test a product in good hygienic conditions.
Premium beauty News - Actually, your customers are seeking for new and confirmed concepts that are easy to display, with the aim to facilitate the discovery of the most expensive products?
Ludovic Anceau - Exactly! In particular as innovation is easier in the samples industry because of the processes we use and because of the geographic proximity between the various operators. Furthermore, required tooling investments are not expensive, in particular as we propose a full service that includes the product fill-in.
Moreover, this innovation is affordable. It is possible to seduce or to grant gifts to consumers, and to differentiate one’s products at a very low cost, and that is very welcomed in current times.
Premium Beauty News - In such a context Socoplan-Biopack was able to demonstrate its creativity.
Ludovic Anceau - That’s true! Our development teams made a good job. Our Mascarapack and our Glosspack can attest that!
So far, mascara was the only make-up product that was almost impossible to test at the beauty counter. Our system is highly hygienic and uses the same brush as the real product and its formula corresponds to the one of on-sale products.
Let’s also name the Etuidose. A very competitive combination of a perfume sample between two small pockets that can contain assorted products.
And, of course, the Self-warming Unidose, for warming up formulaes that require heat before being used.
