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SGD Asia: “managing growth”

SGD’s business in Asia carries on growing strongly but is now mainly driven by local brands.

SGD in Asia is worth EUR 30 million in turnover, a furnace with a 60 000 tonne capacity per year to supply five production lines, 800 staff and a double-digit growth. Some data to better understand what Cyril Ruiz Moise, Deputy General Manager, VP Sales, modestly calls “managing growth”.

The plant owned by the SGD group in China produces both glass for the perfumery and cosmetic industry (50%) and pharmacy. Three lines are dedicated to the perfumery and cosmetic segment, the production of which is sent to Asia (80%) with China as preferred customer.

Cyril Ruiz Moise, Deputy General Manager, VP Sales, SGD

Cyril Ruiz Moise, Deputy General Manager, VP Sales, SGD

China is a country where local brands are starting to grow strongly”, says Cyril Ruiz Moise, “this explains the growth rates we are experiencing, bearing in mind that, all the same, we were starting from scratch in 2006, when we decided to give a perfume-orientation to the factory”. In particular, the brands of the Jahwa group, some of them having an international vocation, brands for which SGD Asia supplied a wide range of bottles.

It is true that this growth might surprise many, admit people at SGD Asia, but is important to note that our tool still has strong reserve capacities”.

Latest investments to date, in 2006, the workshop dedicated to decoration, the equipment of facilities used for finishing techniques in clean atmosphere and the implementation of quality control tools.

Main orientation in 2009 for the Asian entity of the French glassmaker, to focus on more standards, with a brand new range just unveiled in Hong Kong during the last Cosmoprof Asia.

Jean-Yves Bourgeois

© 2009 - Premium Beauty News - www.premiumbeautynews.com
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