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SGD Asia Pacific: 15% annual growth for the past 12 years!

The Asian subsidiary of the French glassmaker has been taking full advantage of the growth rate in Asia for the past twelve years. Latest investments to date, a Class 100000 clean room and a new logistics centre in Shanghai. Explanations by its President, Cyril Ruiz Moise.

Premium Beauty News - Actually, the presence of SGD in the region dates back to longer than the opening of your plant!

Cyril Ruiz Moise - Yes. Before being present industrially, commercially speaking, we were already, in the region as of 1950.

The plant’s current location dates back to 1998. Then it all went very quickly. The factory was granted its ISO 9001:2000 certification in 2003. Three years later, we set up our decoration workshop and we began to really tackle cosmetic markets. In 2008, we set up our first “gray” room for the “cold end” and decoration section. In 2009, we obtained the following certifications: SA 8000, ISO 9001:2008, SFDA Shanghai Office. And finally, 2010 saw the commissioning of our Class 100000 clean room.

Premium Beauty News - A few figures?

Cyril Ruiz Moise - Yes, gladly! SGD Asia Pacific in figures has currently a coverage in sixteen countries of Asia, representing about 250 clients served and 250 million bottles!

Premium Beauty News - What made the difference during these past twelve years?

Cyril Ruiz Moise - Actually, we were committed in reproducing here, all the technologies and levels of quality we already had in Europe or South America. The same clean rooms, the same control procedures, the same specifications, the same quality levels, the same certifications (ISO, Pharmacopeas, GMP etc..).

Our efforts in terms of decorative capacity will have also weighed heavily, not to mention our capacity in standard moulds (a hundred of them!), ranging from 5 ml to 1 litre and our flexibility.

May I remind you that we have a high-performance lacquering line (45,000 pieces/day) not to mention our eight hot stamping machines (52,000 pieces/day) and our eleven screen printing machines (60,000 pieces/day).

Of course, and this is the advantage of being part of a group, we also take advantage from the entire offer and synergies of the SGD Group, from our latest developments in sustainable development, and finally from the “Infinite Glass” (from 100% recycled glass) ...

Premium Beauty News - What are the three keys of your success?

Cyril Ruiz Moise - I would summarize by saying: Quality, Time to Market and Local Expertise!

Premium Beauty News - Is environment as an important issue in Asia Pacific than it is in Europe or in the US?

Cyril Ruiz Moise - Absolutely! Obviously the trend is more recent, but it is even more important to be able to address it now. And, as you know, the Group has a number of concrete solutions. It is a necessity. The “Infinite Glass” is one of the solutions. But hinged to this concept, there are real industrial challenges like for instance, hydro-based lacquering, preservation of water resources, treatment of industrial waste, etc.

Interview by Jean-Yves Bourgeois

© 2010 - Premium Beauty News - www.premiumbeautynews.com
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