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Companies & industry

Pola to enter Indian skin care market

Japan’s cosmetics giant Pola has signed a distribution agreement with Elder Group, one of India’s main pharmaceuticals company.

As other leading Japanese cosmetics groups, Pola is developing its business outside its home market with a focus on emerging markets. According to India media reports, the group has just signed a deal with Elder Health Care, a subsidiary of Elder Group, a leading manufacturer and distributor of health and personal care products in India.

Elder will initially distribute Pola’s skin whitening cream and gel, but the partnership might be extended to anti-ageing and beauty products, as well as fragrances, in the future.

India thus becomes the 16th country outside Japan, where Pola’s premium line skincare products are offered, the other countries currently include China, Malaysia, Thailand, New Zealand, the USA and Canada.

Pola is among the top 10 global cosmetic companies and the number-one direct selling cosmetic company in Japan.

Elder already distribute the Shahnaz Husain’s Fair One whitening skin care products and Blistex lip balm in India where it has built a strong marketing and distribution network.

Vincent Gallon

© 2010 - Premium Beauty News -
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