The Netherlands-based supplier of plastic packaging productsPlasticum has adapted its Clube technology to produce a one-piece tube with two separate chambers for L’Oréal.
Plasticum launched the Clube, a contraction for “closure” and “tube”, last year. The technology consists in a one-piece bi-injection moulded tube with integrated closure and in-mould-label. According to Plasticum, this new packaging concept offers, such as up to 40% material savings.
Besides environmental and cost benefits, the Clube also gives another alluring advantage: design freedom. “The injection moulding process in combination with innovative tooling techniques releases the constraints of the extrusion process that is commonly used for the manufacturing of tubes,” said the company in a release.
The Clube’s interesting design possibilities have appealed to L’Oréal. Indeed, the French cosmetics giant had developed two-component cosmetic applications, but never found a user-friendly packaging to materialise them. The deux formulations needed to be kept separated but it was necessary to dispense them simultaneously in a practical way.
The L’Oréal Clube, including the decoration, is produced in one single moulding step. The body and fliptop closure are fully integrated and form just one part. The body contains two separate chambers that can be filled with two different formulations. The closure consequently has two orifices to dispense the two formulations. The in-mould-label features silver contours and grey metallic parts.
Plasticum will showcase this innovative packaging concept at the Interpack tradeshow in Düsseldorf (12 -18 May, 2011).
