The MakeUp in Paris bags were made by PAK 2000, a leading manufacturer of paper bags and boxes for luxury brands.

This massive distribution was also an opportunity to showcase a particularly innovative form of communication: the quick response (QR) code. Printed on the back of the bag, the QR code gives immediate access to a free set of information about products on which it is affixed. As far as the MakeUp in Paris bag are concerned, the code refers to the company’s website, to environmental solutions, and a video interview.

To read the QR code, just load the application i-phone/smart corresponding with your phone or send an sms to the number on the label.

As a marketing tool printable on any medium, the QR code immediately allows to extend the brand communication to interactive online content and to make packaging more alive.