Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here

P&G to use sugarcane-based packaging on leading cosmetic brands

P&G’s Beauty & Grooming division is planning to use renewable sugarcane-derived plastic on selected packaging on its Pantene Pro-V, Covergirl and Max Factor brands.

Procter & Gamble (P&G) is preparing a major shift to plant-derived packaging for some of its leading global cosmetic brands. The company intends to use sugarcane-derived plastic supplied from the Brazilian company Braskem SA, who manufactures the material using ethanol made from sustainably-grown Brazilian sugarcane. P&G expects the pilot to be rolled out globally over the next 2 years, with the first products expected to be on shelf in 2011.

Renewable resources

Unlike traditional plastic, which is made from petroleum, plan-derived polymers are based on a renewable resource. Braskem SA uses an innovative process to transform sugarcane into high-density polyethylene (HDPE) plastic, a type commonly used for product packaging. “It remains 100% recyclable in existing facilities,P&G claims.

Obviously, by launching this renewable packaging on some of its global beauty and grooming brands, P&G intends to improve the environmental profile of its product.

Consumer-driven decision

This innovation is truly consumer-driven. As we talk with women around the world, they tell us that they want to make themselves more beautiful without making their environment less beautiful,” explains Gina Drosos, Group President, Global P&G Beauty. “With this new packaging innovation, women can have confidence that their favourite brands are helping to make a difference,” she adds.

Vincent Gallon

© 2010 - Premium Beauty News -
latest news

A new trade show dedicated to clean beauty in London

Dubbed Clean Beauty in London the new trade show intends to gather experts, scientists, suppliers, brands, influencers and journalists under one roof “to build the future of clean beauty.” Taking place on October 12 & 13, 2020 at The Brewery, located at 52 Chiswell Street at the heart of London, the event aims to encourage (...)

read more
job opportunities
Experts’ views
India emerges as the next beauty giant

Asia Cosme Lab
India emerges as the next beauty giant

Thanks to a growing young population (first youth population in the world) and the emergence of a vast middle class, as well as a higher Internet connection from both urban and rural areas, India is set to emerge as the next beauty giant after China. Asia Cosme Lab took a deep dive in the fascinating Indian market, where both (...)

read more


We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies