US maker of consumer goods, Procter & Gamble (P&G), is launching "My Beauty Adviser" a multi-branded application designed to provide advices and enhance purchase experience.

P&G Beauty & Grooming brands Clairol, Covergirl, Olay and Pantene have joined forces to create a comprehensive, multi-faceted free application for the iPhone and Android mobile platforms. Named My Beauty Adviser and developed by digital agency Densebrain, the application boasts an advanced, intuitive and user-friendly interface to improve consumers’ shopping experience and simplify purchasing decisions. Upon launching the application, users can choose to explore products, complete a beauty consultation or browse a free magazine.

"My Beauty Advisor is a departure from the classic branded content feed; it provides truly relevant information to consumers in an easy to consume way that really connects with their needs," comments Jonathan Glanz, Founder and Technical Director for Densebrain.

Indeed, the application gives access to a full range of services, including the possibility to discover and learn about products through voice and barcode scanning for instant access product reviews and related articles, to answer questions and get personal recommendations and advices, or to browse the monthly magazine with exclusive educational and informative multimedia content on skin care, hair care and cosmetics from beauty reporters and bloggers.

Ultimately, the application should help consumers to establish their ideal regimen among the cosmetic, skin and hair care categories and to select their preferred P&G products. "Our customers continue to tell us they need guidance to decide which beauty products to use and how to use them to get the look that they want," says Kevin Hochman, Marketing Director for Olay, Secret and Venus. "That’s why we created My Beauty Adviser - to help women find the best answers in a quick and fun way while on-the-go. We wanted to provide our customer with a free, interactive platform to help her make confident decisions about her beauty purchases and believe My Beauty Adviser accomplishes that goal."

"My Beauty Adviser" can be downloaded via the iTunes Application Store or at http://www.densebrain.com/work/mba