Parfums Luxe International, a subsidiary of the French LVMH group, which develops and markets luxury fragrance brands such as Fendi and Pucci has appointed Mr Alain Lorenzo as new CEO and Mrs Isabelle Gex as new General manager.

Alain Lorenzo is already the CEO of Parfums Givenchy, another LVMH subsidiary.

Alain Lorenzo and Isabelle Gex, Parfum Luxe International