Premium Beauty News - The nail polish is in full boom. How do you position yourself in terms of marketing proposals?

Aurélie Ignaccolo - Nail polish is, to colour cosmetics what handbags are for trendy looks: the accessory that will make all the difference.

So that women can take pleasure when choosing and using their polish we need to work on both formulations and shades. It is all about finding a optimal definition of colors, of always gaining in comfort of application, staying power, gloss and drying time. Anticipating what will be the "it-polish" in two years... in order to be able to always offer the most appropriate qualities for each market. This is the mission of IL Cosmetics Marketing Team.

Premium Beauty News - What are the main demands of your customers in terms of colours and effects. Can we identify main trends?

Aurélie Ignaccolo - Innovations coming from our R&D Department allow us to offer qualities suitable for the various markets in which we operate. Overall, however, we notice that our clients chose formulas that offer a good compromise between "fastdry" and "longlasting". Öko-Test formulas are increasingly required, as is the case in the German market.

Nail polish allows women greater eccentricity and originality than an eye shadow or lip gloss. It is a good way of playing with colours. This explains why pallets are nowadays extremely vast: from yellow to green, everything is permitted! Concerning effects, there is a strong demand for pearlescent, even if creams are timeless.

Premium Beauty News - Where does your inspiration come from? What will the future trends and innovations be like?

Aurélie Ignaccolo - Our inspiration stems from an alchemy between couture trends, forecasts from style agencies, innovations tapped from other sectors and the strong presence of our sales representatives on the global marketplace.

Thus, our customers were able to discover our latest collections at the Cosmoprof Bologna 2011. For summer 2012 the tone is set with a palette ranging from cold-warmed tones with fresh and vivid touches to more-sophisticated shades pushed to the limits.