Instrumental beauty

On the occasion of MakeUp in Paris, managers from Jackel have placed a particular emphasis on what they call "instrumental beauty" with the presentation of products like tweezers equipped with a built-in light (LED), but also a heated eyelash curler, a light mirror, a electric manicure kit equipped with various adaptors (file, polisher...), a cleaning brush for the face, an electric mister. With its water tank equipped with a piezo mechanism to turn water into nanoparticles, it avoids getting the wet look effect bringing freshness instead, but it can also be used to set make-up. Already marketed in Asia, this mister is being launched in Europe.

To note also on their stand: the hinge-free Reverso case, with a 360° opening, equipped with magnetic brushes (which are therefore unlikely to fall) and provides four customizable areas, the Summer Pop collection, inspired by the Color Block trend, for a new soft and smooth, powder texture the surface of which does not flake.

Practicality and colours

Farevacolor, Fast & Glam

New packaging, new gestures and new results are the highlights of the products in Farevacolor’s new Fast & Glam makeup collection:

 the All in 1 Face Kit brings together in the same pack all the must-have to unify and sublimate the complexion, a tanning tinted cream, a concealer and corrector blush glow,

 presented in a tube with a sponge tip, Blush Jelly is a fresh and frozen gelly that slightly colours cheekbones, with a guaranteed natural result,
 the Velvet Kiss, a lipstick duo and a matching lip powder, allow modulating makeup at will. Its packaging features a lip brush and its cover features a mirror,
 the Soft & Shine Lip Care Balm contains a subtly tinted balm and high-shine gloss to pamper and enhance one’s lips all year round,
 the Plastic Eyebrow, with its vinyl texture, easily and precisely sculpts eyebrows thanks to its wedge-shaped silicone applicator,
 eventually, a never seen eye makeup kit, the Bling Bling Kit, the epitome of a fun product, which features a unique stencil that allows dressing the lids with glittering stars, and an eyeliner with a flocked and highly flexible applicator highlighting the look of a glamour line.

Fun or glamour

Fun or glamour, there’s also something for everyone, with Alkos’ three 2011 collections.

 Fruits’Délices, with an impulse buy positioning, is exclusively focused on lips with three perfumed glosses presented in three vials, five shades of slightly perfumed pencil-gloss with an organic creamy texture and an organic lipstick (three shades).
 Summer Vibe targets teenagers or night-clubers with a look mainly electric blue or outrageously pink, wood or plastic eyeliner pencils, long-lasting cream or eye shadow pencils with a cooling effect, a gloss that changes colour depending of the pH of the mouth, glittering scented oils for the body and ten colours of water based felt markers for a novel French manicure.
 Aloha taps into seduction. With a comprehensive line that includes an eyeliner (blue or saffron), an eyeshadow whose formula (two shades) is hidden in the caps at both ends of the pen, a foam blush with a fresh feel, a lipstick, a lacquered gloss, an all-over pen for the face, the arms and the neckline with a matte powdery texture and a glittering moisturising body oil.

In addition to these three collections, Alkos has launched Glide, new textured, water-resistant and long-lasting eyeliners and kohls, in classic or trendy shades, "So Wond", lipsticks and lipglosses with a very bright and long lasting texture in two shades and vanilla perfumed, turquoise or brown body tattoos (with a 2 to 3 days hold).

Color Kit by Livcer and Sensitive Line by GI Picco’s Cosmetics

Because women never managed to use up all of their make-up products, Livcer has designed "Color Kit" a miniaturized pallet for foundations or complexion correctors. The small capacity of its ultra slim, sealed and resealable case, equipped with a sponge, designs it as an impulse purchase or to be used as a product for people on the go. If it is a smart product, "Color Kit" is also a green product because it is fully recyclable.

The Italian company GI Picco’s Cosmetics, which was granted in 2011 the ISO 9001 certification, presented the "Sensitive Line", formulated with no heavy metals, nickel-free, paraben-free and perfume-free, clinically ophthalmologically tested to minimize reactions on sensitive skins. It is a comprehensive range for the skin, the lips and the eyes.

A silicone-free all-over the face product and some new grapes

Several novelties and quite a lot of hard work achieved on textures by the French company ABC Texture: an silicone-free all-over the face product, a foundation that also offers a primer effect thanks to a denser, powdery texture, a silicone-free, cream corrector with a powdery finish, a compact foundation presented in a leak proof case because water-formulated, a water resistant, filled eyeliner, a liquid foundation and a blush. Coming in addition, six shades of eyeshadows and four new shades of primer.

Weckerle, moisture veil lipstick

Taking full advantage of its experience in lipsticks, and in order to meet growing demand on transparent grapes, with nacres or glitters, embedded in a double or triple casting, Weckerle unveiled several novelties in this category: a new generation including three formulas or three colours in a single grape, the "twin stick", a two-in-one with a surlyn pump for a liquid formula combined with a pasty formula in a grape (which may also find some applications for complexion products), a nourishing lip butter with a Vinyl surface and very sensory feel with real a flexibility to the touch. Two novelties also for the eyes, a kohl and a retractable kajal enrich Weckerle’s offer.

To be continued...