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Markets & trends

MakeUp in Paris, A strong increase in visitorship

The second edition of MakeUp in Paris (see video summary) fully met the expectations of its organisers who announced a 35% increase in visitorship.

According to the organisers, the 2011 edition of MakeUp in Paris can be seen as the conversion of the promising try performed by its first edition in June 2010. With nearly 1,900 visitors, the increase from one year to the other exceeds 35%. As in previous year, brands (with over 61% of entries) were once again the most attracted by MakeUp in Paris, followed by retailers.

Marketing and R&D come out in the top

The key principles driving the creation of this unique event in the B to B universe of the beauty sector have only increased, namely a strong presence of Marketing teams dispatched by the main decision makers, who accounted for one third of visitors, Marketing teams which were closely followed by Research and Development teams and then by those concerned by Processes and Production”, detailed Sandra Maguarian the Show Manager of MakeUp in Paris.

The strong attendance of marketing teams (nearly 32% of visitors) seems really to be what makes MakeUp in Paris stand out. There are several explanations the organisers say: the location of the event at the heart of Paris, the quality of animations staging the products and the conviviality of the welcoming.

Research and Development managers represent the second category of visitors, with almost 19% of the total. As for Purchasing departments, they account for about 8% of the total.

Foreign visitors on the rise

Although MakeUp in Paris first gathered French visitors, the number of foreign visitors has also nonetheless increased, with +5% on 2010, representing 12.5% of the total.
Germans and Italians rank first, followed immediately by UK and Americans visitors. Then comes Switzerland, followed by the Netherlands, Spain, Japan, South Korea, Lebanon and Poland.
Organizers also noted the visit of Russians, Brazilians, Swedes, Moroccans, Tunisians, Romanians, Mexicans, Iranians, Indonesians, Hungarians, and even people from Saudi Arabia and Benin.

The next edition of MakeUp in Paris will be held on June 21 and 22, 2012 at the Carrousel du Louvre.

© 2011 - Premium Beauty News -
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