The French branch of the Cosmetic Executive Women (CEW) is organizing a morning panel discussion on Thursday, the 24th November, to investigate the theme of eyes make-up across the world.
The codes and the stakes in the markets of Asia, the Middle East, and Brazil and the United States, will be detailed and deciphered by Hélène Capgras, Director of Brain For Beauty, a unit specialized in the Creative Planning for luxury and beauty within Martine Leherpeur Conseil, and by Florence Bernardin, Director General of Information and Inspiration, an agency specialized in the monitoring of Asian cosmetic markets, who will present on this occasion its analysis of the main trends and evolutions affecting women’s practices in Asia, in particular in China and Japan.
Hervé Bonneau will contribute to the debate with his point of view as an international make-up artist and trainer. The panel discussion will be moderated by Véronique Viaud, journalist at Plum’ Idées.
The debate will be followed by a workshop to discover the roducts picked up around the world by the CEW’s expert globetrotters.
The objective of the morning according to the CEW is to: "deepen a subject that widely exceeds mere make-up, so as to adapt product development to the cultural factors and specific body languages of each market."
The event will be held at the Pavillon Cambon, 46 rue Cambon, in Paris, from 08.30 am to 11.30 am.
Details and registration form are available on the site of the CEW in the section: Les Matins du CEW.
