MeadWestvaco (MWV) recently appointed Mr. Laurent Bourgoin to vice president, European Sales & Marketing within the Fragrance Division of MWV’s Beauty & Personal Care business.

Laurent Bourgoin, Vice president, European Sales & Marketing within the Fragrance Division of MWV’s Beauty & Personal Care business

In this role, Bourgoin will focus on developing the European fine fragrance business and expanding into the emerging markets of Eastern Europe and the Middle East. He will also continue developing the pipeline of innovative solutions that meet the demands of the prestige and masstige markets.

Bourgoin’s broad range of expertise in the global fragrance industry includes sales and marketing for MWV Beauty & Personal Care’s fragrance market in Europe, the Middle East and Africa. Prior to joining MWV, Bourgoin was with SGD and has supported many of the fragrance industry’s leading brands including Yves Rocher, Puig, InterParfums, P&G and Nivea.