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MWV announces production of Melodie pump in Mexico

The Luxe Pack show at Monaco was the occasion for MWV to make many announcements, in particular the commencement of production of its Melodie pump in Mexico, and the presentation of a set of extension for telescopic inserts.

MeadWestvaco (MWV), the group of American origin specialized among many other activities, in the production of dispensing systems, sprayers (pumps, dispensers, trigger sprayers, etc.) announced that a production line for its low profile Melodie pump would be in operation during the first half of 2010 in Mexico.

In addition, managers at MWV said they were quite satisfied with the commercial development of their snap-on model Melodie Clikit IP (IP stands for Plastic Injection) which seems to clearly meet market requirements for customer oriented solutions. The Clikit IP does has the advantage of actually being a pump “dressed with plastic,” the ferrule of the actuator and the spray pump cover being manufactured with the same plastic can be decorated and customized at will with all finishing techniques available for plastic, including the sublimation technique.

We are witnessing a real craze from customers for this new pump”, explains Laurent Bourgoin, VP Sales and Marketing Europe Fragrance at MWV. Perfume brand owners have already shown a keen interest in this innovation and have begun tests on their filling lines.

A pump which, according to managers from MWV, could very much account, in the mid term, for approximately 10% of total sales of perfumery pumps worldwide.

Another development axis for MWV, the launch of a version of Melodie with an Europa 4 screw ring. “There again, it is meeting market demand for a more environmentally-friendly pump, i.e. which can be unscrewed by the end consumer to allow dissociation of the pump from the glass bottle”, explains Laurent Bourgoin.

Finally, the group also showcased at Luxe Pack Monaco an even wider range of extensions for inserts ranging from 9.3 mm to 36.7 mm including telescopic extensions which of course answer market demand for customizing the lengths of extensions in spray-caps. This innovation allows cost effective customization and at the same time reduction of the development process.

Also note in the group’s catalogue, an extension in its airless range (Aria Airless and Prelude Airless) as well as the marketing of two mini-trigger sprayers “Mini-Trigger” very ergonomic for bottles intended to contain, for example sun care or hair care products;


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