Jean-Michel Fouilland, Commercial director at MBF Plastics explains frankly: “Rightly or wrongly, our company’s image progressively became stronger in small technical components but was blurred in high-end packaging.” Nevertheless, many industry insiders still remember that MBF was Yves Saint Laurent’s supplier for Opium.In the case of “1 Million”, the main difficulty was linked to the numerous parts that needed to be assembled (almost 7) and to the quality of the finishing. “I would also add, explains Jean-Michel Fouilland, the difficulty related to the optimisation of the various transformation steps and… to control costs”. A technical achievement that did not came by chance. “We made tremendous investments in our development staff over the latest years,” says Mr Fouilland. “The team grew from 4 to 20 persons!”
Another very recent demonstration of what one’s would name the MBF’s come back on the high-end segment, the conception of Lancôme’s “Démarq” cap. A true little jewel, combining transparency, thinness and brightness, entirely produced on automatic assembly lines, fully robotised and equipped with quality control cameras. Eventually, as a final proof, the conception of the spray-cap of “Diamonds For Men,” Emporio Armani’s new fragrance.
To be seen… at the next Beyond Beauty tradeshow in Paris.