Premium Beauty News - It’s no surprise, the 2008 edition is going to be a good year?
Nathalie Grosdidier - It’s no surprise actually, the show floor is fully booked by exhibitors. We are particularly pleased to host around twenty new companies a wide range of business profiles, such as Arthus Bertrand, Pacific Glas or Maesa, and coming various geographic areas, such as London Fancy Box and MW Creative (Great Britain) or Boxes Prestige and Cezar (Poland). A renowned asset of Luxe Pack is to showcase the global packaging leaders besides small companies specialising on a very specific know-how.
On the visitors’ side, pre-registrations are on a pretty good trend with a rise exceeding 20% to date.
Premium Beauty News - The seminars’ programme is quite heavy this year.
Nathalie Grosdidier - It’s true, the programme has never been so intensive. With issues related to the marketing of luxury goods, their positioning and the evolution of the segment, and also conferences and technical workshops dealing with innovation and packaging design. For instance, the show will host the Cosmetic Valley for a half-day presentation of current innovative projects.
IFOP’s CEO, Stéphane Truchi, will present the results of the survey performed in co-operation with Luxe Pack: “Which are the most efficient packaging territories in the luxury industry?” Elisabeth de Feydeau, an expert in the history of perfume, will illustrate the language of luxury and its translation into perfumery products, while Sébastien Dathane, Director of the International Centre for Spirits and Liqueurs, will explain how packaging can help developing the premium status of wines and spirits.
International round tables will also deal with a variety of issues, while the PDA (Pan European Brand Designer Association) will present a full day program on “prioritizing eco-design”.
This year, there are more than thirty high added-value conferences, animated by renowned experts. Note in particular, the exceptional participation of designers such Ora-Ïlto and Stanislassia Klein. May I also recall, because it’s not so frequent, that participation in all of the Luxe Pack conferences is free.
Thanks to its exhibitors, first, but also thanks to its events and conferences, Luxe Pack has been becoming the unavoidable event for high-value added packaging, from a sourcing point of view, but also for the information and the inspiration available there.
Premium Beauty News - Eventually, the Luxe Pack “concept” abroad fast expanded abroad… with some recent corrections nevertheless, in particular in Sao Paulo.
Nathalie Grosdidier - The event in Sao Paulo was a good one, but the latest editions did not demonstrate real perspectives for the future. We chose to focus on the huge dynamic generated in New York and on the launch of the Shanghai event. The Luxe Pack concept can also be settled in other places. We are thinking about it but it’s too soon to make any kind of announcement.
