Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Innovation & new products

L’Oréal goes a step further in its relationship with its suppliers

On the occasion of the second edition of Cherry Pack, the platform dedicated to foster exchanges between the brands of the L’Oréal group and a panel of suppliers from the packaging industry, the world leader in cosmetics has demonstrated its desire to develop closer links with its suppliers.

Christophe Guesnet, General Manager of Procurement, L’Oréal

Christophe Guesnet, General Manager of Procurement, L’Oréal


For the second consecutive year, L’Oréal held on 23 and 24 November in one of its sites in St. Ouen, a sort of small-size in-house exhibition on packaging innovations, called “Cherry Pack”. A format that matches, according to L’Oréal, an ambition to develop on the long term the group’s relationships with its suppliers.

After a pre-selection stage performed by an internal jury, composed of managers coming from such departments as “Purchasing”, “Packaging & Development”, “Research” and “Prospective Marketing”, seven suppliers of primary (Jackel, Rexam, RPC, Yonwoo) and secondary packaging (RLC), of samples (Bioplan), or of finishing and decoration services (Pochet-Qualipac-Solev Group), had the opportunity to present their innovations to both the General and Marketing managers representing all the brands of the L’Oréal group.

Innovation is at the heart of L’Oréal’s strategy and the collaborative work undertaken with our packaging suppliers is an illustration of this. During these two days, the selected suppliers, briefed on our main expectations, presented to Marketing and General Management teams of all our brands, their ideas, particularly focusing on the way to deliver in the most performing way our new formulas, to offer new gestures and new aesthetic designs. Exchanges which have developed during these two days were a unique opportunity to share complementary expertises and imagine together tomorrow’s products,” explained Christophe Guesnet, General Manager of Procurement for L’Oréal.

Indeed unlike the first edition, where participants were left to present the innovations of their choice, L’Oréal, this time, wanted to share more of its brands strategy by providing a clear brief detailing the different expectations expressed not only by the Group’s Research & Innovation, but also by the Marketing teams of each brand. Participants, however, had free reins to spontaneously propose other types of innovations.

Hence this second edition was a mix of both “ready-to-launch” packaging solutions responding in a very targeted manner to the needs expressed in the specifications of the project and of solutions of a more “prospective” nature.


An innovation incubator


For L’Oréal, Cherry Pack is not only an additional step in building closer partnerships with suppliers, it is also a tool to accelerate the innovation process. A concern shared by world leaders in the field, as was observed with the launch earlier this year by the German firm Beiersdorf, of a web platform designed to offer the group’s external partners a better integration in the innovation process.

Philippe Thuvien, General Manager of Packaging & Development, L’Oréal

Philippe Thuvien, General Manager of Packaging & Development, L’Oréal

At L’Oréal, innovation is rooted in our DNA. In an increasingly competitive economic environment, we must offer our brands some innovations that meet their needs and the characteristics of their markets in an always more responsive dynamic and the partnerships with our suppliers help speed up packaging innovation,” emphasised Philippe Thuvien, General Manager of Packaging & Development for L’Oréal.

The initiative seems in any case to be a fruitful one, since the group has announced the launch, for the first quarter of 2012, of “four major innovations” derived from proposals of suppliers who had participated to the first edition of the Cherry Pack and therefore a direct result of the new co-development approach intended by L’Oréal.

Vincent Gallon

Portfolio

  • Cherry Pack 2011 - L'Oréal
  • Cherry Pack 2011 - L'Oréal
  • Cherry Pack 2011 - L'Oréal
  • Cherry Pack 2011 - L'Oréal
  • Cherry Pack 2011 - L'Oréal
  • Cherry Pack 2011 - L'Oréal
  • Cherry Pack 2011 - L'Oréal
  • Cherry Pack 2011 - L'Oréal
© 2011 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus

Édition Spéciale by Luxe Pack unveils its program

Édition Spéciale by Luxe Pack, the first exhibition dedicated to environmental-friendly packaging solutions, will be held on June 4 and 5, 2019 at the Carreau du Temple in Paris, France, during the European Sustainable Development Week. With two months left until the event, the organizers have unveiled the main features of the program, (...)

read more
job opportunities
Experts’ views
Emotional Glyco-intelligence: deciphering sugars through unexplored dimensions

Aïna Queiroz
Emotional Glyco-intelligence: deciphering sugars through unexplored dimensions

It is pretty hard to escape from the first clear signs: the cosmetics industry is definitely, officially entering the emotional era! And it keeps searching for more rationality to substantiate arguments about ingredients, formulas, objective skin beauty and emotionality. Keen to offer multifunctional ingredients that can keep up with (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close