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Industry buzz

Korean beauty conquers European hearts

Created by two women and former employees of the L’Oreal group, the Korean Hojung Lee and the French-Hungarian Katalin Berenyi, Erborian is the first skincare line to offer the best of Korean Korean herbal treatments to European consumers. As many other young brands, Erborian rides the organic trend, while proposing luxurious, high-tech and delightful textures.

Erborian showcased in Beyond Beauty Paris 2008 the first ginseng high-dose serum patented formula, which is an ultra-soft yet strong nano-emulsion for a smooth skin and an unrivalled antioxidant effect. The brand immediately conquered the heart of European professionals and was awarded by the first prize in the cosmetics category of the Beauty Challenge Awards organised during the show.

Erborian products are distributed in France, Spain, Greece, United Kingdom and in the USA.

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