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Industry buzz

Kenzo puts its poppies on Paris roofs

Dressed in red, a young Japanese woman suddenly pops out from the inside of a red ...chimney. Very quickly then all the zinc rooftops of buildings in Paris cover themselves with red colored poppies.

The visualization of this new ad for the fragrance FlowerbyKenzo is achieved by the director Patrick Guedj. The actress Lika Minamoto embodies the FlowerbyKenzo woman, a “strong, passionate, generous, radiant and accomplished” woman, whose “seduction has nothing to do with narcissism, she is witty yet carnal, and represents a source of inspiration to those around her”.

Musically, the ad is completed using The Wanderer, a title from the last album of Jil is Lucky, a young French band on the rise!

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