Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Jafra expands its global presence

Friedrich Kroos, CEO

Friedrich Kroos, CEO

Jafra Cosmetics International, a California-based direct selling company, has announced plans to expand its international presence significantly. The company’s aim is to open a new market annually, focusing on Asia, Latin America and Eastern Europe.

Jafra started to expand internationally in 2008 when the company reentered the beauty market in Brazil, the world’s third largest beauty after the US and Japan. “Initial growth has already been significant. After the first year, the number of Jafra consultants in Brazil had tripled,” said the company in a release.

Another priority market for Jafra is India. On October 18th, Jafra Ruchi Cosmetics India, a joint venture between the Ruchi Group and Vorwerk Group, the parent company of Jafra Cosmetics International, commenced operations in New Delhi. Jafra begun business in India with 53 of its best selling products selected specifically for the India market.

With growth from our existing markets and new business generated from future markets in Asia, Latin America and Eastern Europe, Jafra is poised to reach its goal of becoming a billion dollar company by 2014,” said Friedrich Kroos, Jafra president and chief executive officer.

© 2010 - Premium Beauty News -
latest news
MakeUp in newYork hosted more than 3800 visitors, with a growth of 12% of international guests.

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, Canada, (...)

read more
job opportunities
Experts’ views
Victoria's Secret or the failure of a conservative positioning?

Laurence Bacilieri
Victoria’s Secret or the failure of a conservative positioning?

When the Victoria’s Secret show was cancelled it didn’t come as a surprise. In May, it was reported by The New York Times that the show would no longer be broadcast on network television. “We must evolve and change to grow. With that in mind, we have decided to re-think the traditional Victoria’s Secret Fashion Show". From 2001 to 2018, (...)

read more


We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies