The first edition of InterCharm Milan hosted 19,846 visitors according to the organisers of the new Italian show, which was held on September 18-20 at Fieramilanocity exhibition centre.
During the exhibition a series of events, contests and formative encounters ensured the response from beauty addicts and professional audiences. The Italian Nail Design Championship and the Italian NailArt Trophy involved a total of 60 professionals competing against each other in creativity, technique and speed. The Hair Show also proposed master performances by hairstylists holding the stage on Sunday and Monday afternoons. The Beauty Congress meetings furthermore achieved a turnout of over 1,000 participants in three days of non-stop debates. The exhibition ended with the BE Fashion BE Beauty show which brought together confirmed and emerging talents of the Italian beauty and fashion scenes.
The organisers are already looking toward next year’s edition, to be held from the 24th to the 26th of September 2011 right in the middle of Milan’s Fashion Week. On this occasion InterCharm Milan will host the Individual World Hairdressing Championships organized by OMC, Organisation Mondiale Coiffure, the international organization representing worldwide hairstyling federations from over 60 member countries.