Recent researches by Organic Monitor show increasing segmentation of the European natural cosmetics market; new entrants and existing suppliers are developing products for specific consumer segments and sales channels.
In the last 18 months in the UK market, several new products have been introduced especially for babies and children, teenagers and male grooming. Mirroring developments in the conventional cosmetics market. Other new product launches are designed for professional applications like anti-ageing and skin care.
The trend of increased segmentation is also manifesting itself in retailer private label products. “The UK and German markets have witnessed the largest number of natural cosmetic product launches under private labels”, says Organic Monitor. All across Europe, supermarkets, drugstores, organic food retailers and even discounters are launching their own brands of natural and organic cosmetics. Private labels would already comprise over 10% of total natural cosmetic sales in Germany.