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IFF opens creative centre in Shanghai

Global creator of flavours and fragrances International Flavors & Fragrances (IFF) yesterday announced the opening of its new Shanghai Creative Center.

Robert M. Amen, chairman and CEO

Robert M. Amen, chairman and CEO

The centre includes state-of-the-art creation and application facilities, as well as a consumer insights centre that allows IFF and its customers to gain deeper understanding of the rapidly-changing needs and preferences of this dynamic region.

Located at The North in the Putuo district of Shanghai, “the centre provides a customer-focused environment for flavour and fragrance creation,IFF said in a release.

The facility strengthens IFF’s presence in Greater Asia and is part of an ongoing global program to expand and modernize its facilities to capitalize on strategic growth opportunities.

IFF is dedicated to helping our customer grow their brands,” said Robert M. Amen, chairman and CEO of IFF. “To deliver on this, we must invest in material science, creativity, and consumer insights. The new Shanghai Creative Center is a wonderful demonstration of this commitment. I am confident that it will inspire our colleagues to create scent and taste experiences people love,” he added.

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