It is the Maesa group who’s behind reality television star and pop culture icon Kim Kardashian’s first fragrance. Kim Kardashian By Kim Kardashian was launched in January in the USA with a three-month exclusive engagement with Sephora.
Kardashian’s fragrance is owned, marketed and distributed byLighthouse Beauty, a new entrepreneurial brand marketer also responsible for the recent launch of 50 Cent’s “Power”. Lighthouse Beauty asked Maesa to design and supply a turnkey finished good.
To take the fragrance from concept to reality Maesa developed, manufactured, and decorated the glass bottle in China. After sprayings, the bottle was silkscreened and then adorned with a custom plaque. The primary package was topped with a custom two-piece PCTA cap, run in a translucent black resin. The cap was dressed with an aluminum band, with a 360 degree embossed logo. The secondary package was designed and manufactured to resonate with the bottle.
The brand also launched with a 30ml, collector’s edition, as well as a 10ml travel fragrance rollerball - all supplied turnkey by Maesa Beauty.
Maesa also designed a logo “that had a bit of a classic look to work with the modern shape of the bottle.”