Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Helen of Troy to buy P&G’s Infusium business

Helen of Troy Limited is in the process of acquiring the global Infusium 23 hair care business from The Procter & Gamble Company. The transaction is expected to close by March 31, 2009. Financial details have not been disclosed.

Infusium 23 is a therapeutic hair care business featuring shampoos, conditioners and leave-in treatments. The brand will be integrated into Helen of Troy’s Idelle Labs division of skin and hair care products.

We currently have a leading position in hair care styling and adding Infusium 23 will enhance our role as a comprehensive provider of solutions for our hair care consumers and styling professionals,” commented Gerald J. Rubin, Chairman, Chief Executive Officer and President, in a release.

Mr. Rubin also said he expects the deal to add to Helen of Troy’s earnings immediately. The company estimates the Infusium 23 business to generate about US$ 40 million in sales on an annualized basis

Last October, Helen of Troy bought hair-care products label Ogilvie from bankrupt Ascendia Brands Inc for about US$ 4.7 million.

See online : www.hotus.com
© 2009 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
MakeUp in newYork hosted more than 3800 visitors, with a growth of 12% of international guests.

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, Canada, (...)

read more
job opportunities
Experts’ views
Victoria's Secret or the failure of a conservative positioning?

Laurence Bacilieri
Victoria’s Secret or the failure of a conservative positioning?

When the Victoria’s Secret show was cancelled it didn’t come as a surprise. In May, it was reported by The New York Times that the show would no longer be broadcast on network television. “We must evolve and change to grow. With that in mind, we have decided to re-think the traditional Victoria’s Secret Fashion Show". From 2001 to 2018, (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close