Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Heated mascara by Quadpack

It was launched at the latest MakeUp in Paris and could revolutionise mascara application. Quadpack’s brand new heated mascara uses a two-part applicator to achieve beautifully sleek, long lashes. One part is a professional mascara brush, the other a special heating wand that smoothes away lumps, shapes the lashes and maximises volume.

The brush has an ergonomic angle of 27º for maximum ease of use. A heat-resistant mascara is first applied to both sides of the lashes. A special mini-tip at the end of the brush makes it easy to cover the lower lashes.

The heating wand then gently ‘melts’ the mascara and redistributes it evenly, for a totally smooth coverage. The colour is drawn to the outer edges of the lashes, making them appear longer and fuller.

The wand can be used to shape eyelashes much in the same way as a hair iron. The temperature of the mascara wand, however, is so mild that it can be held against your finger when heated. The patented system is designed to maintain a temperature of 65-70º C.

The heating wand switches off automatically after three minutes or on replacing the cap, to make sure the battery does not run out when not in use.

Mascara refills are available.

© 2010 - Premium Beauty News -
latest news
MakeUp in newYork hosted more than 3800 visitors, with a growth of 12% of international guests.

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, Canada, (...)

read more
job opportunities
Experts’ views
Victoria's Secret or the failure of a conservative positioning?

Laurence Bacilieri
Victoria’s Secret or the failure of a conservative positioning?

When the Victoria’s Secret show was cancelled it didn’t come as a surprise. In May, it was reported by The New York Times that the show would no longer be broadcast on network television. “We must evolve and change to grow. With that in mind, we have decided to re-think the traditional Victoria’s Secret Fashion Show". From 2001 to 2018, (...)

read more


We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies