The cosmetics market in China recorded another positive year-on-year growth in 2009, boosted by the country’s economic resilience, unaffected income levels and large middle class population continued to accelerate and did not show any slowdown signs, neither during nor after the recession that hit most of the world. This was especially true for the hair care segment, which has shown notable growth results and is further poised for just over 15.5% CAGR  during 2011-2013, according to Cosmetics and Toiletries Market in China a new research report by RNCOS.
In rural areas, the hair care product penetration remains very low and promising growth is anticipated in the years to come.
But the research has revealed that in urban areas, purchasing pattern of consumer is rapidly changing in the hair care segment. With the continuous marketing and rising consumer awareness, demand for specialized hair care products has significantly inflated. Specialized shampoos and conditioners for moisturizing, repairing, dandruff treatment or straightening effects were widely adopted by Chinese consumers. A similar trend is expected to prevail in coming years.