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Industry buzz

Greenwashing would affect 98% of products

Between 2007 and 2009, the in-store availability of so-called ’green’ products has increased between 40% and 176%, with 98% of products surveyed, including toys, baby products and cosmetics, still committing at least one “Sin of Greenwashing”, according to a report on the Seven Sins of Greenwashing released by TerraChoice Environmental Marketing.

Greenwashing is defined as the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.

The good news is that the growing availability of green products shows that consumers are demanding more environmentally responsible choices, and that marketers and manufacturers are listening”, said Scot Case, Vice President of TerraChoice.

The full report can be found at: www.sinsofgreenwashing.org

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