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Industry buzz

Givenchy relied on My Box by Massilly for its Tea Box for the Bath

My Box, the Massilly Group’s premium brand, was chosen by Givenchy for its Tea Box Tea the Bath Ange ou Démon Le Secret. Launched in 2011 as a limited edition, the precious metal can features 7 tea bags to steep in the bathwater for a new scented ritual with the Ange ou Démon Le Secret fragranced notes.

Givenchy’s choice confirms the Massilly Group’s development on the luxury market, which enjoys the benefit of an ever stronger asset: French manufacturing,” the company said in a statement.

According to Massily, major brands now have to target new goals: reduction of their carbon footprint, shortening of product development time and better control of the process. In parallel, achieving the highest quality at competitive costs, remains a relevant goal.

With a factory and development teams located near Macon in Burgundy (1h30 from Paris by high-speed train), Massilly offers its French and European customers the comfort and responsiveness that come together with proximity, as well as easy communication skills and the industrial experience of metal processing, the Group acquired for a century.

© 2011 - Premium Beauty News -
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