The design for the bottle and cap of “In the Mood for Love” was created art director Fabien Baron, and is described as “clean, architectural and fluid”, and has been created to be reminiscent of the female form. Their colour - white - is the emblem of Gianfranco Ferré’s style and is said to evoke a spirit of purity of love.
Gianfranco Ferré Profumi’s new fragrance has as a floral ambery woody scent and is available in three sizes (30ml/1 oz, 50 ml/1.7 oz and 100 ml/3.4 oz).
It was when seeking to replicate the glossy white appearance of the lacquered glass bottle, that ITF Cosmetics S.p.A., the Italian company responsible for handling the creation, development and worldwide distribution of Gianfranco Ferré Profumi fragrance lines, approached the French perfume packaging specialists Qualipac S.A. for assistance in recreating the cap’s design using polymers.
“It was clear from our discussion with the customer, that in light of the thickness of the cap and the requirement to cost-effectively match the appearance of the bottle, that Surlyn would be the material of choice for this application,” recounts Christophe Benigni, development manager at LMA Packaging (part of the Qualipac group). “By adding a colorant to the Surlyn ahead of moulding, we were able to produce a part with the same gloss white appearance of lacquered glass straight from the tool. This is in direct contrast to alternative polymers such as polypropylene, which require the application of a lacquer to achieve a comparable surface finish and appearance.”
The chemical resistance of Surlyn to the ingredients contained within many of today’s fragrance was a further benefit of the material in terms of its long-term appearance. “In contrast, polymers such as copolyesters are more susceptible to chemical surface attack which, in turn, can lead to visual defects on the surface of the moulded part,” explains Dupont in a release.
The thick-walled, injection-moulded cap was produced in a single shot without the need for additional post-moulding operations.
