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Companies & industry

Full service in cosmetics : Langguth’s sound choices

Indeed Jürgen Röhlinger made the sound choice in 2003 when he decided to buy, a year before this German company specialised in manufacturing and distributing cosmetic products, mostly make-up, under two different brand names. That same year, he decided to operate a complete strategic shift to focus mainly on a subcontracting activity. Seven years later, this full-service activity in the make-up segment accounts for 95% of the company’s business allowing Langguth to post a turnover of 15 million euros with a workforce of 60 people, against 3 million Euros and a total workforce of 30 people in 2003.

And, besides which, “you can’t beat the view on the countryside!” Since actually, Langguth moved two years ago in the small industrial area of Steinach in the Bavarian countryside halfway between Nuremberg and Munich. A fine, brand new and very modern unit hosting both administrative and production premises which are fully overlooking the countryside thanks to tens of meters of huge window bays. Inside, some sixty people work in different workshops dedicated to the production and filling of nail polish for the first one (40% of the activity), to the manufacture and packaging of lipstick for the second one (the second biggest activity), to the filling of mascara, lip gloss and also of loose and pressed powders for the last one.

Fifteen production lines

In fact we are capable of taking care of everything,” explains Martin Mader, the CEO. "We can provide a complete service from formulation to filling including packaging development, packaging procurement and the production of bulk.

The company can rely on fifteen production lines including three for nail polish, two for lipstick and five for mascara and lip gloss. Latest investment to date, a fully automated machine for the filling of nail polish. “What our customers appreciate,“Martin Mader emphasises, “is our flexibility and our ability to process orders beginning at 2,000 and up to more than 100,000 pieces (with one team).

Mainly focusing on the German domestic market, the company also operates on the Russian market but to date... not directly on the French market!! To be continued.

Jean-Yves Bourgeois

© 2011 - Premium Beauty News -
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