Anne Challe was recently appointed as new General manager of Farevacolor. Anne Challe is a beauty business specialist, mainly focusing on the retail side. She was previously Director of the Offer and Marketing at Nocibé, a French chain retailer, and was in charge of purchases, retail concept and marketing.
Anne Challe also worked for Sephora, she was initially responsible of the opening of new locations, then became shop manager and Regional Director. Then she worked for the Printemps and for Monoprix. She initiated the redesign of Monoprix’s Hygiene and Beauty department, as well as the creation of Beauty Monop shops - the first location opened in Paris in December 2005 - she also initiated Nocibé’s new positioning.