« Nobody really knows how consumer behavior will shift or change in times after a recession. However, one thing is for sure; individuality and the desire to stand out are on the rise and that will bring exciting times with renewed creativity and new visions in design, » explains Faber-Castell Cosmetics.
The company will present its latest packaging and formula innovations at Cosmoprof-Cosmopack in Bologna from Thursday, April 15th through Sunday, April 18th. This year’s motto: Express Yourself covers 3 unique concepts specifically developed to create glamour and individuality:
- C’est Chic
Sophisticated products with posh, funky surface design – visible and touchable – and products with precise applications to enable the drawing of highly defined lines.
- Hot Stuff
Eclectic make-up colours and formulae with ultimate staying power that remain perfectly in place, won’t fade, run or transfer – even if the pace heats up – let’s dance!
- High Energy
Thanks to a careful selection and high concentration of active ingredients these formulae spell their magic even long after first application. Pure organic oils from nature’s bounty help soothe and condition nails and cuticles.