Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Estée Lauder to discontinue Prescriptives brand

Estée Lauder will close the global wholesale distribution of its Prescriptives brand by January 31, 2010. The brand is currently sold in the United States, Canada, the United Kingdom, Ireland and Australia.

The Estée Lauder Companies’ management said the brand’s long-term business model is no longer viable given the current market environment. “We believe that the difficult decision relating to Prescriptives will allow us to redirect our resources to key strategic imperatives where we see the highest growth potential,” commented Fabrizio Freda, President and Chief Executive Officer, The Estée Lauder Companies.

The company said online sales for United States shipping will continue at to help service consumers for replenishment of key products, while inventory lasts.

© 2009 - Premium Beauty News -
latest news

A new trade show dedicated to clean beauty in London

Dubbed Clean Beauty in London the new trade show intends to gather experts, scientists, suppliers, brands, influencers and journalists under one roof “to build the future of clean beauty.” Taking place on October 12 & 13, 2020 at The Brewery, located at 52 Chiswell Street at the heart of London, the event aims to encourage (...)

read more
job opportunities
Experts’ views
India emerges as the next beauty giant

Asia Cosme Lab
India emerges as the next beauty giant

Thanks to a growing young population (first youth population in the world) and the emergence of a vast middle class, as well as a higher Internet connection from both urban and rural areas, India is set to emerge as the next beauty giant after China. Asia Cosme Lab took a deep dive in the fascinating Indian market, where both (...)

read more


We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies