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Emballage 2010: a shrunken beauty packaging sector

Eventually the shift has been taken by the Beauty Packaging industry: it has been virtually absent from the latest edition of Emballage, the packaging exhibition, which was held in Paris from November 22 to 25, 2010. The various exhibitions and events targeting the beauty sector which take place almost every month in the world apparently have got the better of this event considered “unmissable” just a few years ago.

As for visitors, according to several exhibitors, they were much less numerous than before.

Yet, the organizers had also organized things very well by publishing the results of a survey conducted on French professionals showing that buyers of packaging and conditioning material were optimistic about the evolution of their production in the medium term (57% of them were expecting a rise), with growth primarily driven by fast moving consumer goods (in particular, cosmetics, hygiene and perfumery with 63%). Among other figures published, also worth to be noted is the one concerning the global market of primary, secondary and tertiary packaging, which is estimated to USD560 billion.

According to the World Packaging Organisation, an increase in EU regulations as well as the public opinion gathering momentum in favour of a reduction in the weight and size of packaging are also a number constraints promoting even more innovations among professionals.

Figures seem at least to indicate that global packaging could be taking advantage of sustainable development. From USD88 billion in 2009, the market of environmentally friendly packaging should amount to USD170 billion in 2014.

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