Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Diptyque dresses up the tube of its new toilet water

For celebrating its fiftieth anniversary this year, the perfume house Diptyque has created a new range of perfumes and home fragrances named 34 Boulevard Saint Germain, as a tribute to the address where the story of Diptyque began.

The making of the new eau de toilette bottle for both the 50 and 100 ml formats, was managed with Aptar beauty + home. The core idea of the project was to evoke the memory of the brand’s emblematic candle wick, which is at the beginnings of its success.

In partnership with a braided sheathing manufacturer, Aptar beauty + home developed, after many long compatibility trials, a two-colour braided over-tube in black and white to cover the diptube in the manner of an oil lamp wick. The diptube was then assembled on the VP4 pump, Aptar beauty + home’s best seller for the perfume industry.

In parallel to this, Aptar beauty + home also came up with a way of optimizing the tightening of the sheath, while keeping the possibility of assembling it on a tube.

The result: an innovative product on the market, which gives a whole new dimension to the diptube that brands were rather hiding rather than highlighting.

© 2011 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus

Édition Spéciale by Luxe Pack unveils its program

Édition Spéciale by Luxe Pack, the first exhibition dedicated to environmental-friendly packaging solutions, will be held on June 4 and 5, 2019 at the Carreau du Temple in Paris, France, during the European Sustainable Development Week. With two months left until the event, the organizers have unveiled the main features of the program, (...)

read more
job opportunities
Experts’ views
Emotional Glyco-intelligence: deciphering sugars through unexplored dimensions

Aïna Queiroz
Emotional Glyco-intelligence: deciphering sugars through unexplored dimensions

It is pretty hard to escape from the first clear signs: the cosmetics industry is definitely, officially entering the emotional era! And it keeps searching for more rationality to substantiate arguments about ingredients, formulas, objective skin beauty and emotionality. Keen to offer multifunctional ingredients that can keep up with (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close