Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Diptyque dresses up the tube of its new toilet water

For celebrating its fiftieth anniversary this year, the perfume house Diptyque has created a new range of perfumes and home fragrances named 34 Boulevard Saint Germain, as a tribute to the address where the story of Diptyque began.

The making of the new eau de toilette bottle for both the 50 and 100 ml formats, was managed with Aptar beauty + home. The core idea of the project was to evoke the memory of the brand’s emblematic candle wick, which is at the beginnings of its success.

In partnership with a braided sheathing manufacturer, Aptar beauty + home developed, after many long compatibility trials, a two-colour braided over-tube in black and white to cover the diptube in the manner of an oil lamp wick. The diptube was then assembled on the VP4 pump, Aptar beauty + home’s best seller for the perfume industry.

In parallel to this, Aptar beauty + home also came up with a way of optimizing the tightening of the sheath, while keeping the possibility of assembling it on a tube.

The result: an innovative product on the market, which gives a whole new dimension to the diptube that brands were rather hiding rather than highlighting.

© 2011 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
MakeUp in newYork hosted more than 3800 visitors, with a growth of 12% of international guests.

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, Canada, (...)

read more
job opportunities
Experts’ views
Victoria's Secret or the failure of a conservative positioning?

Laurence Bacilieri
Victoria’s Secret or the failure of a conservative positioning?

When the Victoria’s Secret show was cancelled it didn’t come as a surprise. In May, it was reported by The New York Times that the show would no longer be broadcast on network television. “We must evolve and change to grow. With that in mind, we have decided to re-think the traditional Victoria’s Secret Fashion Show". From 2001 to 2018, (...)

read more
Webinars
E-shop - latest publications
Regulations on the registration of cosmetic products in China (part1)
135.00 € excl. tax
Safety of perfumes and cosmetics. Belarus, Kazakhstan and Russia
200.00 € excl. tax
Handbook. Cosmetics laws & regulations in the USA
100.00 € excl. tax
Go to top ↑

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close