Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Companies & industry

Dieter Bakic Enterprises, always unique!

80 employees, a presence in five countries, an expertise widely recognized in the segment of full service for packaging, including product and market analysis and positioning, graphic and product design, and even manufacturing, the Munich based company continues to win market share in the beauty sector. The recipe of DieterBakicEnterprises? A mixture of culture, rigour, professionalism, the whole of it steeped in a realistic vision. Overview...

Innovation and creativity

The German company is successful, in spite of a competitive environment that has not weakened, far from it, and which can take many forms, in terms of competitors, in some of the packaging segment, such as large international packaging companies, dealers, design firms and new players in the “global full service” including filling operations.

Dominic Bakic

Dominic Bakic


The latest advertising spot, on the French TV, of a famous brand of German cars gives quite a good picture of the image one could have of Germany... “What a fine style, what a fine design,” exclaimed Karl Lagerfeld adding “indeed this car looks quite French!” The embarrassment in the studio was perceptible until when a technician came whispering at the ear of the fashion designer that the car... was German! An anecdote that could just as well illustrate the road gone through by the teams of Dieter Bakic Enterprises in the beauty segment. Because the Munich based firm held tight to all the values for which the company is known for today in this sector, not only in terms of design, innovation and creativity, but also in terms of efficiency in a sector long regarded as “very French”.

The analysis of a market, of a company, of its products, of the selected distribution channel... a number of elements that contribute to lead our client toward the appropriate solution in terms of packaging,” Dominic Bakic explained. “But There is more to it! We always try to have a global appreciation of the subject and we want to work in the field of the development of a complete range. In addition, we fully participate in the chances our client takes.

Fifteen new products each year!

Today, Dieter Bakic Enterprises, employs 80 people in five countries, who are working for 95% of them in the cosmetic sector. A company that owns more than 500 moulds and creates, year in and year out, fifteen new products. Truly a company of its own that has no equivalent elsewhere. “It’s true,” said Dominic Bakic, “that there are some companies that we consider our competitors, however, they actually only offer part of our services. Hardly anybody to my knowledge, can boast having such a broad offer ranging from market analysis and brand positioning, to the manufacture of packaging, including the innovation, and the design phase ending with the creation of a coherent range also producing high values.


For the teams of Dieter Bakic Enterprises, a retail shelf space in stores look most often confused and with a lack of ’landmarks’. “Even if we are stating the obvious” Dominic Bakic insists “obviously we need to stand out and still be consistent across all brand elements! Which is not that simple ... What matters is of course to be visible, innovative and consistent!

And the latest examples of putting into compliance a product line are numerous. "I can cite, for example, Dr. Baumann, a German company where it was not just about repacking an existing line, but consulting and realising a brand repositioning to a more selective brand, spanning all communication elements.

As for environment in the literal sense, which is one of the market’s oh-so-legitimate concern, teams at Dieter Bakic Enterprises have integrated it perfectly. “We are about to introduce a new concept with that in mind!” To be followed...

Jean-Yves bourgeois

© 2011 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
spip-vignette

A new trade show dedicated to clean beauty in London

Dubbed Clean Beauty in London the new trade show intends to gather experts, scientists, suppliers, brands, influencers and journalists under one roof “to build the future of clean beauty.” Taking place on October 12 & 13, 2020 at The Brewery, located at 52 Chiswell Street at the heart of London, the event aims to encourage (...)

read more
job opportunities
Experts’ views
The rise of indie French Touch - Three favorites from the “Made in France” Exhibition

Cosmetics Inspiration & Creation
The rise of indie French Touch - Three favorites from the “Made in France” Exhibition

Who said “Indie” only came from the US? French Beauty brands are blooming with a renewed creativity, disrupting the indie game with the French savoir-faire. Beauty trends and marketing firm Inspiration & Creation has selected their three favorites from the last edition of the ‘Made in France’ show. Vive la Révolution! American indie (...)

read more
Webinars
E-shop - latest publications
Regulations on the registration of cosmetic products in China (part1)
135.00 € excl. tax
MARKET REPORT : Black & Multi-Hued Beauty Trends
4000.00 € excl. tax
Handbook. Cosmetics laws & regulations in the USA
100.00 € excl. tax
Go to top ↑

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close