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Industry buzz

Cruelty free make-up brushes

HCT Packaging has created a cruelty free line of professional make-up brushes to replace the existing natural hair range of British beauty brand New cid Cosmetics.

High-end brushes are a key product for leading make up artistry companies such as New cid. In order to address animal wellbeing concerns, the challenge is to develop synthetic brushes that can perform the same way a natural brush does.

HCT Packaging has created five brushes in total for eyes, lips and face. “Each brush is manufactured with high quality synthetic fibres, specially manufactured to be softer than any natural hair allowing for super smooth application,” explains Kelly McCulloch, Business Development Manager.

The brushes are completed with aluminium handles with custom screen-printed logo. The brushes are manufactured in the HCT brush factory in China.

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