Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Companies & industry

Coty strengthens its makeup business

A partnership with Calvin Klein to develop a range of makeup, the acquisition of German company Dr. Scheller and possibly of US nail polish brand OPI: the Coty group is just multiplying announcements about the makeup segment, obviously with the aim to consolidate its presence in this sector.

A makeup line for Calvin Klein

Already rich with a broad portfolio of licenses (including Balenciaga, Bottega Veneta, Cerruti, Chloe, Jil Sander, Marc Jacobs [1]), the prestige division of the Coty group, who also holds the license of Calvin Klein fragrances, has announced the development and commercialization in 2012 of a full makeup line for the brand.

Without revealing the concept of the range, Bernd Beetz, Coty’s CEO, already announced its willingness to “push the boundaries of the colour cosmetics category as we know it.

Strengthening in Germany



Coty has also announced the purchase of 100% shares of Dr. Scheller Cosmetics (DSC) from Russian group Kalina. With to its Manhattan mass-market brand, DSC is a leading make-up player in Germany and its acquisition allows Coty to reach the second place on the German market. Kalina had already sold DSC’s industrial capabilities to Weckerle.

Following DSC’s buy out, Coty’s market share on the make-up segment in Germany will rise from 7% to 17%. In total, make-up should amount to 25% of Coty’s sales. The group also intends to use DSC’s existing distribution networks to boost its other make-up brands, including Astor, Rimmel and Esprit Cosmetics.

Possible acquisition of OPI

In recent weeks, rumours have grown concerning Coty’s possible acquisition of US nail polish manufacturer OPI. With a 6% market share of the U.S. nail polish market, OPI would allow Coty to strengthen its business on this fast-growth segment, while refocusing its positioning on high-end products. According to Bloomberg, Coty is emerging as the most likely buyer for an amount that could reach about one billion US dollars.

These various announcements are part of Coty’s development programme, which must lead the group to achieve a turnover of 7 billion U.S. dollars by 2015.

Vincent Gallon

Footnotes

[1] In addition to this list, Coty Beauty division also holds several licences of mass-market brands such as Adidas, Celine Dion, David and Victoria Beckham, Esprit, Guess, Miss Sixty.

© 2010 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
spip-vignette

A new trade show dedicated to clean beauty in London

Dubbed Clean Beauty in London the new trade show intends to gather experts, scientists, suppliers, brands, influencers and journalists under one roof “to build the future of clean beauty.” Taking place on October 12 & 13, 2020 at The Brewery, located at 52 Chiswell Street at the heart of London, the event aims to encourage (...)

read more
job opportunities
Experts’ views
Haitian crisis: The Vetiver sector under great tension

Remi Pulverail
Haitian crisis: The Vetiver sector under great tension

What about this country that has been struggling for years between natural disasters, less and less efficient politicians, poorly managed and inefficient international aid and the consequences for the fragrance industry? Without going back to the times of colonization, Haiti has suffered in recent years from several phenomena that (...)

read more
Webinars
E-shop - latest publications
LuxePack Monaco 2017 - Show Report
30.00 € excl. tax
Regulations on the registration of cosmetic products in China (part1)
135.00 € excl. tax
Safety of perfumes and cosmetics. Belarus, Kazakhstan and Russia
200.00 € excl. tax
Go to top ↑

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close