New York headquartered producer of fragrances and beauty products, Coty Inc., today announced the opening of its Russian subsidiary.
Prior to the establishment of this Russian office, Coty products were sold in Russia through multiple distribution partnerships. Though the creation of the subsidiary Coty aims at establishing direct in-house marketing control of its products in Russia. “Coty’s Russia team will leverage existing relationships and establish new partnerships with distributors in Russia and related markets to deliver the highest quality products to consumers,” commented Bernd Beetz, the company’s Chief Executive Officer.
Coty’s Russia office is located in Moscow and will be headed by former Beauty & Co. General Manager and Commercial Director, Roman Terekhov. As General Director of the new subsidiary, he will be responsible for Coty’s day-to-day operations in Russia, overseeing 60 employees within the marketing, sales, supply chain, and finance and information technology divisions.