The gift sets created by Cosfibel for Bourjois’ men’s line are transparent to allow their contents to be on centre stage. The consumer can therefore easily choose between two sets: the product + gift option or one featuring the line of scented products.
The product + gift option features a spray bottle with an audio headset supplied by Cosfibel subsidiary Mandalay Design. There is also an offer for the Acier and Acier Sport fragrances.
For those who prefer to give the entire fragrance line, Bourjois offers a gift set comprising EdT, deodorant and a hair and body shower gel for the Acier, Acier Sport, Equateur and Ouragan fragrances.
These promotional offers will launch in France and in international markets.
Both gift sets were produced by Grumbe, the Group’s transparent packaging subsidiary. The cases are screen-printed, while the small card inside the box is offset printed.