With an “upper-mass” positioning, the development of the new Nivea Visage Expert Lift implied subtle packaging choices. The products’ premium quality had to become apparent through the packaging.
Violet folding boxes coated with a 3D hologram (a silver ball) were eventually selected. They symbolize the strength concentrated into the product. They were also a tricky technical challenge for a highly skilful manufacturer. A challenged that German cardboard manufacturer Cartondruck brilliantly addressed.