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Cartondruck puts Nivea Expert Lift into boxes

With an “upper-mass” positioning, the development of the new Nivea Visage Expert Lift implied subtle packaging choices. The products’ premium quality had to become apparent through the packaging.

Violet folding boxes coated with a 3D hologram (a silver ball) were eventually selected. They symbolize the strength concentrated into the product. They were also a tricky technical challenge for a highly skilful manufacturer. A challenged that German cardboard manufacturer Cartondruck brilliantly addressed.

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A new trade show dedicated to clean beauty in London

Dubbed Clean Beauty in London the new trade show intends to gather experts, scientists, suppliers, brands, influencers and journalists under one roof “to build the future of clean beauty.” Taking place on October 12 & 13, 2020 at The Brewery, located at 52 Chiswell Street at the heart of London, the event aims to encourage (...)

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The rise of indie French Touch - Three favorites from the “Made in France” Exhibition

Cosmetics Inspiration & Creation
The rise of indie French Touch - Three favorites from the “Made in France” Exhibition

Who said “Indie” only came from the US? French Beauty brands are blooming with a renewed creativity, disrupting the indie game with the French savoir-faire. Beauty trends and marketing firm Inspiration & Creation has selected their three favorites from the last edition of the ‘Made in France’ show. Vive la Révolution! American indie (...)

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