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Industry buzz

Cartondruck puts Nivea Expert Lift into boxes

With an “upper-mass” positioning, the development of the new Nivea Visage Expert Lift implied subtle packaging choices. The products’ premium quality had to become apparent through the packaging.

Violet folding boxes coated with a 3D hologram (a silver ball) were eventually selected. They symbolize the strength concentrated into the product. They were also a tricky technical challenge for a highly skilful manufacturer. A challenged that German cardboard manufacturer Cartondruck brilliantly addressed.

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MakeUp in newYork hosted more than 3800 visitors, with a growth of 12% of international guests.

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, Canada, (...)

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Experts’ views
Victoria's Secret or the failure of a conservative positioning?

Laurence Bacilieri
Victoria’s Secret or the failure of a conservative positioning?

When the Victoria’s Secret show was cancelled it didn’t come as a surprise. In May, it was reported by The New York Times that the show would no longer be broadcast on network television. “We must evolve and change to grow. With that in mind, we have decided to re-think the traditional Victoria’s Secret Fashion Show". From 2001 to 2018, (...)

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