Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

CVS extends its loyalty program to beauty products

US chain drugstore CVS is launching an extension of its ExtraCare loyalty program to cover beauty products. Presented as “the first-ever beauty club program for the chain-drug channel”, the new ExtraCare Beauty Club provides ExtraCare card holders who register with additional rewards on beauty purchases. Members will also receive monthly email newsletters with exclusive coupons, tips from experts and new product information.

CVS enlisted celebrities such as rapper, actress and singer Queen Latifah and stylists Bobbie Thomas and Robert Verdi to help promoting the launch of the program.

ExtraCare members can sign up for the Beauty Club online or in-store. Today, CVS ExtraCare is the largest retail loyalty program in the U.S. with more than 66 million active members.

In November 2008, CVS opened its Beauty 360 stores, entirely devoted to prestige beauty products.

© 2011 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
spip-vignette

A new trade show dedicated to clean beauty in London

Dubbed Clean Beauty in London the new trade show intends to gather experts, scientists, suppliers, brands, influencers and journalists under one roof “to build the future of clean beauty.” Taking place on October 12 & 13, 2020 at The Brewery, located at 52 Chiswell Street at the heart of London, the event aims to encourage (...)

read more
job opportunities
Experts’ views
India emerges as the next beauty giant

Asia Cosme Lab
India emerges as the next beauty giant

Thanks to a growing young population (first youth population in the world) and the emergence of a vast middle class, as well as a higher Internet connection from both urban and rural areas, India is set to emerge as the next beauty giant after China. Asia Cosme Lab took a deep dive in the fascinating Indian market, where both (...)

read more
Webinars
E-shop - latest publications
Regulations on the registration of cosmetic products in China
200.00 € excl. tax
Regulations on the registration of cosmetic products in China (part1)
135.00 € excl. tax
United Kingdom: Premium Beauty Market Report
1700.00 € excl. tax
Go to top ↑

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close