Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Innovation & new products

CEP Industry: a two piece-mascara!

This is one of the first novelties of this new year. The company CEP Industrie has developed a new mascara consisting in two parts instead of four and which can be filled and sealed from the bottom like a tube. The French company is also behind the development of a new tube, the “Minicep”. These innovations will be showcased on the occasion of the PCD Congress in Paris.

The project of this quite remarkable new mascara tube was initiated by The Estée Lauder Companies and designed by the French firm CEP Industrie. “For the time being it consists of a standard sample with a 2 ml capacity,” explained Stéphane Leonard, the Sales Director, “but we can of course develop larger sizes.

Main tricks featured by the product, the wiper is embedded in the container and the stem holder is built into the cap. Hence, the whole product only consists of two parts instead of four usually (and therefore two moulds instead of four are required). Moreover, the whole system is supplied fully assembled ready to be filled and sealed from its base like a tube.

For its launched, the mini mascara is filled by Socoplan-Flexpaq, a subsidiary of the Ileos group.

Mascara Tube

Mascara Tube

A for the new “Minicep”, tube, it is a single material breakable tube fully recyclable which empties completely and effortlessly with its flexible and deformable head. It is resealable. It only weighs 1.3 grams and claims to be as competitive as a sachet.

“Minicep” tube

“Minicep” tube

CEP Industrie will present its innovative products during the PCD Congress, which will open its doors in Paris on the 8th and 9th of February 2011.

Jean-Yves Bourgeois

Portfolio

  • Mascara Tube
  • Mascara Tube
  • Mascara Tube
  • Mascara Tube
© 2011 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus

Édition Spéciale by Luxe Pack unveils its program

Édition Spéciale by Luxe Pack, the first exhibition dedicated to environmental-friendly packaging solutions, will be held on June 4 and 5, 2019 at the Carreau du Temple in Paris, France, during the European Sustainable Development Week. With two months left until the event, the organizers have unveiled the main features of the program, (...)

read more
job opportunities
Experts’ views
Emotional Glyco-intelligence: deciphering sugars through unexplored dimensions

Aïna Queiroz
Emotional Glyco-intelligence: deciphering sugars through unexplored dimensions

It is pretty hard to escape from the first clear signs: the cosmetics industry is definitely, officially entering the emotional era! And it keeps searching for more rationality to substantiate arguments about ingredients, formulas, objective skin beauty and emotionality. Keen to offer multifunctional ingredients that can keep up with (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close