Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Beiersdorf reinforces its presence in India

Nivea for Men print ad to debut in Indian media

Nivea for Men print ad to debut in Indian media

Beiersdorf has strong ambition on the Indian market. With Nivea for Men, the group has been pioneering the India men’s cosmetics market, where launches for male consumers just started in 2006. The Nivea for Men brand, which was launched in India in May 2007 with basic whitening moisturizers, would hold almost 40% of the market already. Competitors are mostly local producers such as Emami’s Fair & Handsome and Hindustan Lever’s Fair & Lovely Active.

Beiersdorf recently added a Whitening Oil Control to its Nivea for Men offering in India and is now its supporting its successful male grooming business with a new TV commercial and print campaign, announcing the launch of the new products.

© 2008 - Premium Beauty News -
latest news

A new trade show dedicated to clean beauty in London

Dubbed Clean Beauty in London the new trade show intends to gather experts, scientists, suppliers, brands, influencers and journalists under one roof “to build the future of clean beauty.” Taking place on October 12 & 13, 2020 at The Brewery, located at 52 Chiswell Street at the heart of London, the event aims to encourage (...)

read more
job opportunities
Experts’ views
Haitian crisis: The Vetiver sector under great tension

Remi Pulverail
Haitian crisis: The Vetiver sector under great tension

What about this country that has been struggling for years between natural disasters, less and less efficient politicians, poorly managed and inefficient international aid and the consequences for the fragrance industry? Without going back to the times of colonization, Haiti has suffered in recent years from several phenomena that (...)

read more
E-shop - latest publications
Safety of perfumes and cosmetics. Belarus, Kazakhstan and Russia
200.00 € excl. tax
Luxe Pack Monaco 2016 - Show Report
30.00 € excl. tax
Regulations on the registration of cosmetic products in China (part2)
95.00 € excl. tax
Go to top ↑


We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies