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Beiersdordf’s conquest of the East

Beiersdorf’s Central and Eastern European Management Unit reported an 11% increase of its turnover in the first half year of 2008 to about EUR 180 millions.

The group’s market share in Central and Eastern Europe (CEE) [1] also progressed; Beiersdorf picking up points with its strongest brands. “Nivea is the number 1 of body care brands, while Labello has been the market leader in many CEE countries and while Eucerin shows a turnover increase of more than 31 percent,” said the German cosmetics giant in a release.

Beiersdorf considers the Central and Eastern European region as an essential driver of growth and intends to carry on investments in the region. “With almost 100 million people, the CEE market shows an enormous potential for cosmetic items. We will focus on our strategic core brands and with more innovations in 2008, we expect this strong growth to continue,”commented Dr. Ulrich Schmidt, Managing Director of Beiersdorf CEE Holding.


[1] The following markets belong to the Beiersdorf CEE region and are managed by the Beiersdorf CEE management unit: Austria, Czech Republic, Slovakia, Hungary, Slovenia, Croatia, Bosnia, Serbia, Kosovo, Montenegro, Romania, Moldavia and Bulgaria, Macedonia, Albany.

© 2008 - Premium Beauty News -
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